Qubo’s 2025 Smart Door Lock Lineup: Nova, Alpha, Optima, Select & Essential
✅ Brand Context
Qubo, from the Hero Group, has strengthened its smart home security lineup with five models:
- New models: Nova, Alpha, Optima
- Updated 2025 editions: Select, Essential
🧩 Key Features & Differences
| Model | Bolt Count | App Required? | Market Position |
|---|---|---|---|
| Nova | 5 (incl. deadbolt) | Yes | Premium-tier security |
| Select | 5 (incl. deadbolt) | Yes | Premium (updated 2025) |
| Alpha | 2 | Yes | Budget mid-tier |
| Essential | 2 | Yes | Entry-level smart option |
| Optima | 4 | No (app‑free) | Simple, app-free smart lock for beginners |
- Nova and Select offer heavy-duty protection with multiple locking bolts.
- Alpha and Essential are ideal for users seeking simplicity at a lower price.
- Optima stands out as Qubo’s first app‑free smart lock, designed for easy use without smartphones. Suitable for those new to smart security.
- All models support wooden doors with thickness from 30–60 mm and integrate with Qubo’s broader ecosystem (doorbells, cameras) via the Qubo App, offering features like remote access and real-time alerts.
💰 Price & Availability (India)
- Optima: ₹17,990
- Essential (2025): ₹19,990–₹20,990
- Alpha: ₹21,990–₹22,990
- Select (2025): ₹22,990–₹24,990
- Nova: ₹25,990–₹27,990
- Sales Channels:
- Nova, Alpha, Optima: Available exclusively offline in over 1,500 retail outlets across India.
- Select and Essential: Sold through e-commerce platforms (Amazon, Flipkart, Qubo webstore)
🔐 Integration & Ecosystem
- All five locks work with Qubo’s smart home ecosystem: remote locking/unlocking, visitor alerts, and coordination with doorbells and security cameras.
- Integration is managed using the Qubo App, enabling broader control and monitoring across devices.
🏡 Why It Matters
- Tailored options based on security needs, tech comfort, and budget—Optima offers a no-app usage path, while Nova and Select target higher security demands.
- Strong build quality: Aerospace-grade materials or durable alloys and multiple bolt options enhance reliability.
- Ecological approach: Designed to seamlessly integrate with Qubo’s smart security ecosystem for unified home protection.
- Great fit for Indian market needs—door compatibility, varied price tiers, and accessible retail channels.
📝 TL;DR
Qubo has broadened its smart lock lineup in mid‑2025 with five models:
- Nova & Select: 5 bolts, deadbolts, premium design
- Alpha & Essential: 2 bolts, budget-friendly smart locks
- Optima: 4 bolts, entry-level smart lock that doesn’t require an app
Available through both offline retail and e-commerce in India, these locks support remote control and integrate with the Qubo App and home security ecosystem.
❗ Note on Quality & Customer Experience
Some Reddit users report issues with Qubo’s support and reliability for other products (e.g. video doorbells, dashcams), including software glitches and poor after-sales service:
“Their mobile app had an issue… had to chase their customer care”
“Support engineer had no clue … app stopped working” .
